Bring Style to the Season

Refresh Your Summer Wardrobe
Shop all

Best Sellers

View all
Sale
Midnight Fairy Tales Mini Dress
£70.99 £34.99 Save £36.00
Sale
Aura Halter Elegance – Maxi Dress with Backless Design
£70.99 £34.99 Save £36.00
Sale
Alma Off-Shoulder Chiffon Maxi Dress
£105.99 £52.99 Save £53.00
Sale
Estelle – Floral Midi Dress with Belt
£110.00 £59.95 Save £50.05
View All
42 products

WOMENS

SHOP

MENS

SHOP

Fast & Free Shipping

We provide free and fast delivery across the UK – ensuring safe and seamless service with every order.

30-Day Money-Back Guarantee

Fewer than 1% of our customers return their order – but if you do, our 30-day money-back guarantee ensures a smooth and hassle-free process.

Reliable Customer Service

Your satisfaction is our priority. Our support team is available 7 days a week and is always happy to help with any questions or concerns.

Summer Sale – Last Chance!

We’re currently running a Summer sale to make room for new collections.

Many of our most popular pieces are now available at heavily reduced prices. Once they’re gone, they won’t be back – so don’t miss out!

We Are Serra London

Based in London, we design our collections with over ten years of fashion experience.

Our mission is simple: we want you to look amazing and feel even better – while our dedicated team ensures your shopping experience is seamless from start to finish.